How to Develop an Effective Company Profile — and Why

What is a company profile? A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customers to understand your business as well as to understand your company's approach, unique strengths, and relevant experience. Your company profile demonstrates your company's ability to effectively meet customer needs. Your company profile…

DDT: Do, Don’t Think. Just market

You see funny things when you're walking your dog. A couple of summers ago, late every Sunday afternoon, I'd be out walking my dog and I'd look up to see a sky-writer.