Drop Cards & How to Use Them

Drop cards are very similar to business cards. They are the same size and , made of the same material. The major difference is that while a business card will usually present a good deal of information, a drop card is used for a single purpose... to solicit a response through curiosity.

Juggling It All

As we have mentioned in other articles, having a trigger to start your day is very important. One of the major problems with people running businesses from their home is starting the work day. For many of us seasoned home based business owners it's a trigger. A trigger can be making a cup of coffee and taking it to the office, getting the kids off…

Check Your Site For Visual Balance

This is a peer review of Inf-inet.com by Rob Wiley of www.nadmedia.net. Before diving right in, lets break this down into three steps. The first thing I do when visiting a site is look at the site's index page at a glance. That involves taking the approach of squinting your eyes and only viewing shapes, checking the page for balance.

Writing A Sales Letter

My experience has been that one of the skills most people lack is letter writing. I am not one to complain, as my writing abilities are quite questionable. However, I can give you some very simple, yet very important tips for writing a sales letter.

What’s In A Name?

Once you decide to start your own business you need to give it a name. Your business name should describe what you do. If this is not possible, for example, the one you come up with is already taken; you can use your own name with a tag line. For example, DeFiore Enterprises, Lease Purchase Consultants.