What’s New with Article-Writing on the Internet
My marketing clients are always amazed at what happens when they write articles for the Internet. Their articles start turning up on websites, and their URLs start turning up on the search engines. It’s a formula that really works and it’s a win-win formula: they enjoy writing and helping others, they increase their knowledge as they write, the readers benefit, and the writers gain recognition.
Shake Up the Status Quo
If you want to get noticed, you need to do something that makes you stand out from the crowd. The last article that appeared in this column, “I Don’t Want to Build a Damn List,” is a prime example. It made people stop and think. It stood out from the normal drivel, and made people go “Wow, that’s the most refreshing thing I’ve read on the topic lately!”
Assisting You Virtually- How Virtual Assistants are changing the face of the workplace.
Virtual Assistants, or VA’s are changing the way we do business. Not only is this field growing tremendously, but it’s offering employers and business owners alike an attractive new alternative to hiring employees.
The Most Important Marketing Tool
As an online marketer, there are many tools available to help you succeed.Some are free , while some will cost you money.Essential tools include a computer , an internet connection and the various softwares.Everywhere you turn nowadays, ‘gurus’ will tell what you need to do in order to succeed.
Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We’ve seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won’t get asked back. When you are contacted for any kind of media interview ask the following questions:
How To Build a Profitable Business
It’s never too soon to start saying thanks to your clients, vendors and referral sources for what they contribute to your business. Everyone loves to be appreciated and acknowledged, so start now and do something every month.
Do Not Sell in the Resource Box!
Most people assume the resource box at the end of the article is their opportunity to sell. You write an article and can sell your product or sell yourself via a link or email address in the resource box.
The Number One Most Effective, Least Embarrassing Way to Ask for a Referral
We are often embarrassed to ask for referrals and instead hope that our clients will just offer them to us anyway. If you are using this strategy, you could be costing yourself serious business. As a rule of thumb, most people won’t give referrals unless they are asked. This is nothing personal, it’s just human nature.
The Top Ten Rules of Effective Networking
Many of us are discouraged by the networking events that we go to. We feel swamped by people just looking to get money from us, and we rarely feel as though the event was worth our time.
Yet networking should be one of the best ways to bring in new business. The key is learning to network correctly.
8 Ways to Defend Your Media Dollars Against “Time Shifting”
Personal video recorders, PVR’s, are hot. So hot in fact, they are making a significant contribution in the frying of consumers’ attention spans. What’s an advertiser to do when the most affluent customers aren’t compelled to watch TV commercials and are, in fact, actively avoiding them?