Write an Article a Day
This article is adapted from my new email workshop, Writing To Sell In The Internet Age. If you want to get a taste of the workshop, you can sign up for the free mini-course based on Writing To Sell In The Internet Age, on the Web site — http://www.digital-e.biz/
7 Bullets to Making an Easy Sale
Let’s say you already know what a visitor actually want from you, since you’re successful in driving targeted traffic. Right? You’ve tried hard to get everything there is to turn her down as a customer. That includes your website design, guarantees, ease of interface etc.
Have You Captured Me Today?
There are many Web sites I visit every day and will probably never return to again. It’s not that I didn’t like the site, or that I wasn’t interested in the topic, services, or products offered. It’s just that I wasn’t ready to take action right now. So I clicked away and will probably forget about them.
Build A Site That Sells Effectively
I won’t overwhelm you by the amount of text that you’ve already digested in various “How-To” articles and eBooks on this subject. But, since ‘Building A Site That Sells Effectively’ is part of the Monster Puzzle series, I’ll give you a useful checklist of Do’s and Don’ts here:
10 Keys to Copy That Sells!
Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place.
Working at Home? Here’s 10 Ways to Be More Productive
Ah, working at home… Visions of leisurely days, conference calls in comfy sweatpants, increased productivity with fewer interruptions. But the distinctions between work life and home life soon blur. You really should throw some laundry in the wash before you write that proposal. You have an hour before a meeting: Should you balance your books or clean the kitchen? And remember to call that client back right after you empty the cat box.
Demand the Why, Don’t Settle for Just the How-To
I’m with the childhood development scientists who recently authored “The Scientist in the Crib.”
(http://www.amazon.com/exec/obidos/ASIN/0688177883/susandunnmome- 20 ). Their rationale – “while popular books about science speak to intelligent, perceptive adults who simply want to learn, books about babies typically just give advice, heavy on the how-to and light on the why.”
Mr. Geez is Back in Business! Wanna Know How?
Are you just marketing? I mean marketing just for the sake of generating sales? Sure everybody does it for sales. However, with the increasing online competition, generating enough sales has become even more difficult if not impossible.
Three E-zine Alternatives You May Not Have Considered
During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, “You know, publishing an e-zine sounds great, but I just don’t think I have the time to do it on an ongoing basis.” Or, “I’m not sure if I’ll have enough content to publish an e-zine.”
Your E-zine 13 A Formatting Checklist
While sending out a text e-zine may seem like a piece of cake, there’s more to it than you may think. *Good formatting* is the name of the game. Here’s a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!