Advertisers and Developers Monetize Social Media Apps

Facebook has been encouraging developers to monetize their apps. They've recently gone so far as to create resources to help developers build business models around them. One example of app monetization at work comes from the company Offerpal Media. This is a company that not only utilizes Facebook in its business model, but MySpace and other social networks as it enables both advertisers and developers to…

Amazon’s Kindle 2: First Images

Amazon's Kindle 2 has arrived in the hands of those lucky enough to get the early pre-orders. Luckily Webproworld was among the first batch of recipients. So let's take a look at this bad boy.

Google Transitions Map Maker Info To Mainstream

Google Maps just got a lot more accurate, and as PBS likes to say, "this . . . was made possible, in part, by . . . viewers like you."  Or to put it another way: maps of 16 countries have been transferred from Google Map Maker to Google Maps.

Economy Shapes Online Search Behavior

Searches for a number of terms related to the economic downturn have shown significant gains in the past year, according to comScore. The most notable increases were searches relating to the declining job market, including searches using the term "unemployment" (up 206 percent to 8.2 million searches) and "unemployment benefits" (up 247 percent to 748,000 searches).

What You Got In Your Drawers?

So, by now you’ve heard you’re supposed to be incorporating social media into your marketing campaign. How exactly you do that they’re not so clear on. And while the possibilities really are endless, sometimes we need a case study in how it’s done to get the creative marketing juices flowing.