network
You sit down to write the first article for your third issue. That's when it hits you. There's nothing left to write…
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm figured out by the time they advertise and gave away free things to get customers, the cost is $250 per customer.
Email is the Net's most powerful marketing tool. And autoresponders are the best idea yet for marketing with email.
This is a great time to start your own business, even if you have never thought of yourself as an entrepreneur. The economy is getting tighter, may companies are laying people off, and a paycheck doesn't go as far as it used to.
I'm often asked, "What's the best way to build a business when you don't have much money to spend." I never hesitate when I answer. Build your own email list!
Why finance must create CRM objectives and metrics that will translate back into its traditional framework.
