Sales
The Clickbank Crash of 2003: Lessons Learned
I had a rude awakening recently. I checked the days' worth of sales from one of my sites and there were none.…
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How to Promote Your Business With Low-Cost Events and Clever Stunts
iPrint sends actors dressed as ancient Roman soldiers into downtown San Francisco to get attention and hype the company's latest offer. Evite's CEO wanders the financial district handing out thousands of brightly colored pens emblazoned with the company logo.
Using Color in HTML Newsletter Design
Looking over the newsletters below, you may wonder if this is one of those personality tests based on your color preferences. And in some ways, it is.
And Never The Twain Should Meet
For many people, working from home sounds like an ideal arrangement. You don't have to waste time commuting to and from the office, you can be there for your children when they come home from school, you don't have to answer to anyone but yourself and you can work the hours that suit you ... not your boss. All very well in theory.
The Colors of Space in Newsletter Design
In design-speak, all documents have a combination of white space, gray space, and black space, even if they use colored paper and colored headlines. The white space is the paper, the black space is the headlines, and the gray space is the text.
How to Improve Your Profits With Customers You Already Have
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm figured out by the time they advertise and gave away free things to get customers, the cost is $250 per customer.
