The Franchise Alternative

ANY new business involves risk. The proportion of new businesses that fail within their first two years of operation is much higher than those that succeed. Whether you can afford the risk of your business failing depends on your own individual circumstances.

The Biggest Market Of Them All … And How to Tap It

Been online a while? Steep learning curve, isn't it? Like me, I'm sure you remember all too well how overwhelming everything seems at first. So many unfamiliar terms and concepts. What, pray tell, is an autoresponder? What's an ezine and why do I need to advertise in one? What's wrong with this list of 300,000 email addresses that I can mail to for only $29.99?…

“Not MLM!” … Why Ever Not?

Like me, I'm sure you've seen those bizopp classified ads all over the place defensively proclaiming the advertiser's opportunity as "NOT MLM!". If you're not familiar with MLM (multi-level marketing or network marketing as it's also known), has your exposure to these ads left you with the impression that there's something about MLM to be avoided ... something that's intrinsically undesirable? That was certainly the…

Standing Up to School Yard Bullies

Picture it. You run your own business. You've worked long and hard for the past 18 months to get where you are today. Long hours, no weekends, anxiety attacks in the middle of the night worrying about whether you're going to be able to meet expenses for the month. Your phone rings. You answer it. "Stop sending me your rubbish!", the belligerent voice at the…