The Truth About Public Relations

The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.

How to Select Better Sales People

If you're looking for good salespeople, and particularly if you're trying to qualify candidates by phone, there's an emotional intelligence protocol you can use to better qualify them and save yourself time and money.