The Truth About Public Relations

The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.

How to Select Better Sales People

If you're looking for good salespeople, and particularly if you're trying to qualify candidates by phone, there's an emotional intelligence protocol you can use to better qualify them and save yourself time and money.

Learn From Your Ex-Readers!

When I first started my ezine and started getting subscription requests, it was just a great feeling to see those request pile in, I would get nervous each time I sent out an issue wondering what people thought about each issue.

When You Hit the Wall

You know that episode of Seinfeld when Jerry or George asks Newman why it is that so many postal workers suddenly go off the deep end and blow their coworkers away with a semi-automatic? Newman's answer (in suitably melodramatic tone): "Because the mail ... never ... stops." Running an online business is a bit like that, so be prepared.