Archive
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But…
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The Return of the Barter Economy … Life Online and How to Get What You Want Without Spending a Dime
We're hearing a lot these days about the "new economy" and the "old economy". The "new economy", of course, refers to the growth of stocks in internet and hi-tech companies while the "old economy" (some might say "real" economy considering what's happened to the Nasdaq this week) refers to traditional, bricks and mortar stocks.
Price your eBook to Sell Well
Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?
5 Reasons Why Headlines Are The Single Most-Important Part Of All Your Ads And Marketing Materials!
Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects inside, the rest of your marketing effort is meaningless.
“Rampant Rudeness on the Internet: What Would “Miss Manners” Say?”
When you throw a laptop into the world, you don’t always expect a polite greeting or a courteous email exchange.
“Rampant Rudeness on the Internet: What Would “Miss Manners” Say?”
Give some people a computer and an Internet connection and they think it's a license for rudeness. What is it about the Internet that causes some folks to take all they learned about basic etiquette and throw it right out the window?
