The True State Of Online Advertising, If There Is One

If you would just read the last post I did you would see a report that touted the continued growth of online marketing despite the economy as reported by CMO’s of 518 companies. That’s so yesterday though. As reported in the Wall Street Journal, Market Research Group IDC reports a different point of view. Or is it?

Taxing Online Gambling Could Bring The U.S. Billions

Online gambling could generate $52 billion in revenue in the U.S. over the next ten years if the three-year-old-ban on Internet gambling was repealed and the government taxed the industry, according to a new study. The study by accounting firm PricewaterhouseCoopers could influence Congress to lift the 2006 Unlawful Internet Gambling Enforcement Act (UIGEA).

Future Proof Your SEO

When you’re working on your optimization programs, are you thinking ahead? Do you watch industry trends to see what may be on the horizon? If not, then it’s time you did. Business planning is all about not only today, but tomorrow as well. Search engine optimization programs are no different – they need to be future-proofed.

Author’s Guild Goes After Kindle

Not everybody’s thrilled with Kindle 2, namely Roy Blount, Jr., author and president of the Author’s Guild. The last time we heard from the Author’s Guild, they were mighty upset about Google scanning and indexing library books. This time the objection is over the text-to-speech function Amazon included, which reads the downloaded book aloud.

Google’s Matt Cutts on Canonical Again

Matt Cutts is getting in the habit of posting helpful videos along with accompanying slideshows. He has continued this tradition today with one of each on the recently announced Canonical Link element introduced jointly among Google, Yahoo, and Microsoft (Cutts notes that Ask has gotten on board as well).