Archive
Taking Advantage of the BEST Advertising Around
There simply is no other form of advertising that is as effective as ezine advertising.
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Know When to Hold, Know When to Fold
Success in your career usually means having the abilities of a gymnast--flexibility, strength, focus and skill, heightened by resilience, perseverance, determination and practice. The ability to accommodate change often requires all these things as well.
Building a Partnering Measurement System
Sitting in Perry's Los Angeles office was a humbling experience. The mahogany walls, teak boardroom table and leather-bound engineering manuals made me feel like I was on a Hollywood movie set. But I felt right at home when I walked up to the white board and started doing the math. Marker in hand, I asked Perry a series of questions aimed at quantifying the cost…
The Chief Marketing Scarecrow
When I was a little boy, my great-grandfather had a scarecrow in his garden. I often wondered if the scarecrow ever really fooled anyone or anything that came near it. According to my great-grandfather, it worked on those creatures that were easily scared, fooled or didn't know better. Today, I have come to think of certain executive marketing officers in this manner: If they put…
Zero-Defect Software Development
In my corner of the software industry, I will work from six months to a couple years to develop and release a new computer game. I can sell sequels or expansion packs, but I generally cannot sell upgrades as with other software.
No-Kill Pop Box (Instead of Popups)
Are you tired of popup killers also killing your income? Today you will learn about a way to present the information previously put in popup windows, yet popup killers can't kill this pop box!
