Archive
Spam King Back in News Thanks to Facebook
Remember Sanford Wallace? A little less than a year ago, MySpace won a lawsuit against him after filing it about a year…
Part of the
network
network
Companies Collaborate to Define Clicks
The Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) adver
Do Backroom Deals, Secrecy Make Google A Fallen Hero?
On its way up, Google rarely talked about anything—especially its algorithm. The more the company let fans into its world (that is, once the company learned of the power of branding), the more carefully the Googtopia narrative was built, a narrative with a kind of Justice League ring to it—Don’t be evil, be good, be transparent, be groovy, man. With recent maneuvers one wonders if…
Does Recession Equal Less Whoopie?
Despite Hitwise’s Heather Hopkin’s proximity to prolific pregnancy, searches for “pregnancy” are down 37 percent over last year, and searches for “maternity clothes” are down 74 percent. Baby names, too—searches for those are down 40 percent.
Shortcovers Could Challenge Amazon’s Kindle
You've probably heard a lot of hype about the new Kindle 2 from Amazon that people just started receiving this week. This isn't the only news in electronic reading materials though. What if you could just get books delivered to your phone? That doesn't sound too bad, and it's exactly what Canadian Indigo Books & Music, Inc. is doing with its well-timed release of Shortcovers,…
Bartz Announces Yahoo Reorganization
Yahoo CEO Carol Bartz has announced plans for the reorganization of the company. In a blog post on Yodel Anecdotal Bartz details the plan. "So today I'm rolling out a new management structure that I believe will make Yahoo! a lot faster on its feet. For us working at Yahoo!, it means everything gets simpler."
