Losing Focus May Be Costing You Money

In the age of information overload and excessive social media use (which are often joined at the hip), there are still plenty of questions as to whether or not social media is truly beneficial to businesses.

Hitwise Records Drop In Retail Traffic

It would be less than shocking if a certain Pink Floyd song has become stuck in the minds of online retailers recently; "Is There Anybody Out There?" seems like a semi-appropriate question as a new Hitwise report explains that fewer people are swinging by their sites.

Companies Collaborate to Define Clicks

The Interactive Advertising Bureau (IAB) has announced the release of Click Measurement Guidelines, a document establishing parameters for buying and selling cost-per-click (CPC) adver

Do Backroom Deals, Secrecy Make Google A Fallen Hero?

On its way up, Google rarely talked about anything—especially its algorithm. The more the company let fans into its world (that is, once the company learned of the power of branding), the more carefully the Googtopia narrative was built, a narrative with a kind of Justice League ring to it—Don’t be evil, be good, be transparent, be groovy, man. With recent maneuvers one wonders if…