Is Your Ad Killing Your Brand?

It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it's time to bring their message to the public, it all falls apart.

Advertising Mistakes: How to avoid them

Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow:

How To Get Rich Giving Away Something Free

The best of all worlds is to have a product you can give away free and still make money. That world exists. The product need not be expensive or elaborate. It can be something simple - a sticker with a happy face, a pen with a logo, or some other intriguing item.

A Guide to Good Web Page Design

The whole object of getting on the web is to get noticed. Of course, you want good notices, not bad notices. One way to assure yourself of bad notices is to have poorly designed web pages. And believe me, bad pages will get you noticed, most likely by people like a certain Mr. Mirsky, who runs a website called "Worst of the Web." Put up…