Archive
Is It Time For A Copy Facelift?
I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell…
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Dos and don’ts when writing classified ads
DO WRITE OUT ALL DETAILS in your ad offer. Read it, edit it, and re-write it for shorter, money saving effective ad. "Think small".
How Absolutely Anyone Can Start a Business Right This Second
The other day I was driving down a street in a commercial district and noticed a moving van. Two "blue collar workers" were busy loading office furniture in a company-owned vehicle. It was obvious that they were employees of this major company and I surmised they were making about $12 per hour.
The Importance of Compatibility
Have you ever looked at a web site that wasn't quite right? Perhaps the content didn't fit properly in a frame or the text was all skewed across the page? Or even worse, you get error messages for parts of a site that just won't load in your browser, yet your colleagues can see it perfectly?
Is Your Ad Killing Your Brand?
It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it's time to bring their message to the public, it all falls apart.
How to Increase Your Business with an E-Mail Newsletter
It is an accepted fact that a newsletter sent to your regular customers is an excellent way to keep in touch with them about new offerings, special sales, etc.
