Self-Talk Keeps You Sane

How Absolutely Anyone Can Start a Business Right This Second

The other day I was driving down a street in a commercial district and noticed a moving van. Two "blue collar workers" were busy loading office furniture in a company-owned vehicle. It was obvious that they were employees of this major company and I surmised they were making about $12 per hour.

The Importance of Compatibility

Have you ever looked at a web site that wasn't quite right? Perhaps the content didn't fit properly in a frame or the text was all skewed across the page? Or even worse, you get error messages for parts of a site that just won't load in your browser, yet your colleagues can see it perfectly?

Is Your Ad Killing Your Brand?

It's funny to me how companies spend thousands of dollars to develop a brand only to wreck it when they create their advertising campaigns. They pour over colors, fonts, logo designs, Web site creation, USPs, and target audience analyses. But then, when it's time to bring their message to the public, it all falls apart.

Advertising Mistakes: How to avoid them

Advertising isn't hard to do. You prepare an advertisement or write a classified ad to sell your product or generate interest to send people more information. But the way most people make mistakes is either by their inability to write effective ad copy and by sending it to be published in the wrong publication. Here are some pointers to follow: