Copywriting Successes and Failures: A Comparison Of the Good and Bad
It's about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do…
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It's about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do…
Experiencing doubts about yourself, be it your ability or credibility, fuels your fears of not being good enough. Fear is the number one enemy that stops most people in their tracks. Having doubts about yourself is a normal part of being human, but it's what you do about these doubts that really counts. Most people doubt themselves sometimes. Some people have a lot of doubt…
It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I'm writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who their target audience is and what they want.
In order to be successful with a newsletter, specialize in a subject not adequately covered in existing newsletters. A subject which you can give more, or better information on.
If I was to ask you right now "Are you absolutely certain that your web site is optimized for high search engine rankings?", what would you say?
Businesses to make money with fall under one of these two categories: (1) Service, or (2) Product.