network
There are so many ingredients that go into making a successful web site. Layout, design, colors, graphics, photos, links and copy (text)…
During a recent coaching session with Mark, I was briefly reminded of how it feels to give your all to your business and have it spit in your face.
Ooops! It happens to the best of us. You certainly didn't mean to, but you've managed to make a customer angry. Now what do you do?
I am often asked, "What is the most important thing to know about advertising?" The answer is simple, although it eludes many people.
You've seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:
There is a nasty rumor that press releases don't work. Not true! Press releases can be a fabulous tool for business promotion ... IF they are properly written and presented. A problem occurs because most people are not aware of the special requirements of press releases.
