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Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about…
Ooops! It happens to the best of us. You certainly didn't mean to, but you've managed to make a customer angry. Now what do you do?
I am often asked, "What is the most important thing to know about advertising?" The answer is simple, although it eludes many people.
You've seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:
There is a nasty rumor that press releases don't work. Not true! Press releases can be a fabulous tool for business promotion ... IF they are properly written and presented. A problem occurs because most people are not aware of the special requirements of press releases.
1) Create A New Niche Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor's product. For example, if you sell downloadable software, your niche could be that it downloads faster than your leading competitor's.
