Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of…
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When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of…
Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool.
Elementary definition: marketing primarily pertains to bringing in new customers. Customer service deals with subjects along the lines of keeping customers happy. However, there is one area where these two diverse topics merge. Making it easy for your customers to buy.
Not too long ago, seeing a pop-up ad appear meant that you were either on a page that distributed illegal software or looking at something that isn't suitable for the eyes of under 18-year-olds. Back then, pop-ups were seen as an annoying but inseparable part of the Web's dark side. However, encountering them while visiting larger and more reputable Web sites was something that only…
Eva Rosenberg (a.k.a. Tax Mama) started out just like you and I did... small! She took her BA in Accounting and MBA in International Business and put it to work with her own online company. TaxMama.com is the result of Eva's inspiration and dream. She now answers our questions about marketing expenses and what Uncle Sam is really entitled to!
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