network
When it comes to being influential with people, my good friend David Barron likes to say "inside of rapport, anything is possible...…
When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we're about to find out. What is branding? Is it just for "big boys"? And how the heck do you create one, anyway?
I met Rod at a Chamber of Commerce function in 1998. While everyone else took turns introducing themselves to the other business owners at the table telling them about their business, Rod was massaging my neck and shoulders. By the end of the morning I was asking him for his phone number.
Have you ever found yourself being embarrassed to tell clients you're a small business? Ever tried to look bigger than you really are? I think every small company has. But why?
It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way.
Starting a online business requires an investment of your time and a willingness to acquire the necessary knowledge.
