network
Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan's turn. "When…
I was talking with a group of business associates the other day and one question popped up that was of particular interest. "Is everyone finding that sales come MUCH slower these days?" The answer from all on the call was a resounding yes! The next question won't surprise you... "What do we do about it?"
We are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note of us, too. The quest for new, attention-getting mediums is one that every marketer pursues. The Holy Grail is the one that brings about immediate and consistent responses. Would you believe that a ghost…
Almost every book about starting a new business begins by telling you to write a business plan. Many readers run in terror, others jot some notes on a pad and a very few sit down to write out a comprehensive strategic plan for their business.
Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers.
Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn't set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch's need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of…
