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Copywriting is, in it's most basic form, a salesman. You aren't there in person to speak with the prospective customer so your…
Publishing an ezine is the ideal way to reach your target market. How far your reach extends depends on the type of experience you create for your readers.
Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn't set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch's need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of…
Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad copy, to get the best return on investment (ROI) for your advertising dollar (or pound, euro, etc.).
Through all our customer service training - whether formal or informal - we've been taught that we need to put the focus on our customers. Everything should be about them. All aspects of the service experience should center around the customer.
Do you want to make more money? Yes, I guess that is a rhetorical question. Everybody wants to make more money, but oftentimes we are not willing to do what needs to be done in order to make it.
