Ready, Fire … Aim!

Almost every book about starting a new business begins by telling you to write a business plan. Many readers run in terror, others jot some notes on a pad and a very few sit down to write out a comprehensive strategic plan for their business.

Industry Pro Interview: The Selling Power of Consumer Confidence

Butch Pujol came into his business through a unique series of events. Being taken advantage of himself didn't set well with Butch and he realized that many others had been through the same thing. His background lends itself to Butch's need to provide service and to care for others. The combination of these elements came together in a realization that when you take care of…

Investing In Your Business

Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad copy, to get the best return on investment (ROI) for your advertising dollar (or pound, euro, etc.).

Take The Focus OFF Your Customers

Through all our customer service training - whether formal or informal - we've been taught that we need to put the focus on our customers. Everything should be about them. All aspects of the service experience should center around the customer.