Investing In Your Business

Advertising your online business is a hit or miss under- taking. It involves constant testing and tweaking of your ad copy, to get the best return on investment (ROI) for your advertising dollar (or pound, euro, etc.).

Take The Focus OFF Your Customers

Through all our customer service training - whether formal or informal - we've been taught that we need to put the focus on our customers. Everything should be about them. All aspects of the service experience should center around the customer.

Raise Your Fees Overnight!

Do you want to make more money? Yes, I guess that is a rhetorical question. Everybody wants to make more money, but oftentimes we are not willing to do what needs to be done in order to make it.

How To Get Free Promotion

(Part 1) There are many benefits in getting your name exposed by writing articles for the internet. It is one of the best free promotion methods you can use to grow your business. This is a step-by-step lesson on how to write your own promotional articles, and what to do with them once they've been written.

Rapport: The Magic Key To Persuasion

When it comes to being influential with people, my good friend David Barron likes to say "inside of rapport, anything is possible... Outside of rapport little is possible." While David goes into much more depth on Rapport in the Foundations of Persuasion, I wanted to spend some time on this topic today.