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Even those with very little experience in advertising know running ads can get uite expensive. There's the cost of designing, copy writing,…
We all wish we could have ultra-responsive mailing lists, don't we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our readers, we'd all be fibbing if we said our ezines were not a promotional tool as well. So…
Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan's turn. "When I first started my business, I felt uncomfortable charging for my services. Since I was doing it to make a living, I finally just picked a price I thought wouldn't scare too many people away. Now, based on my available work hours, I…
Life is all about making choices, and setting priorities. You have made a choice to get away from the "work at a job" world, to pursue making a living at home using your PC, or you wouldn't be reading this right now.
Doesn't it drive you crazy that people visit your Web site and then just leave? What are they looking for? What is missing from your site that they need? Here's a free way to find out.
Copywriting is, in it's most basic form, a salesman. You aren't there in person to speak with the prospective customer so your advertising copy does it for you. It answers questions, provides information and (hopefully) guides them to make a purchase. But one thing in particular that gets overlooked very often is the personal connection. This element is vital in creating copy that sells.
