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You Want To Know How? … This Is How!
You know, starting an online home business is all about learning. It never ends, if you do it right. Things change, new…
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Is Your Web Site Sticky? Eight ways to make your site a traffic magnet!
Have you seen those gooey, slimy, wet looking blobs that you can throw against a pane of glass - or a computer screen - and it sticks? A friend of mine stopped by recently with one of these silly little toys.
Long Copy Works Better – Or Is It Short Copy?
Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method say customers need to be "lead" or "teased" into reading the next paragraph and the next. Finally, when you have them drooling, you reveal the punch line.
Are Your Clients Buying What You’re Selling?
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get beyond her mediocre success.
STOP! Don’t Click That Link!
I have a question. Why is it that most people will not click a link to buy a product or service if they suspect it is an affiliate sale? All those who are resellers in affiliate programs try extremely hard to disguise or hide links that may even appear to be related to affiliate programs for this very reason. They've seen the statistics and know…
To Increase Your Advertising Effectiveness – Stop Selling!
How many times have you heard the old adage, "The customer doesn't want a drill, he wants a hole in his wall"? While I may disagree with parts of that phrase, one thing is for sure... if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.
