network
How many years has it been since the Internet launched publicly? At least 10 if not more. And as it goes with…
Linda felt like she had reached a plateau in her cleaning business. For the past 3 years, she'd run the same ads in the same publications with the same results. She would generate enough new clients to make up for the ones she lost due to normal attrition, but she was never quite able to get beyond her mediocre success.
I have a question. Why is it that most people will not click a link to buy a product or service if they suspect it is an affiliate sale? All those who are resellers in affiliate programs try extremely hard to disguise or hide links that may even appear to be related to affiliate programs for this very reason. They've seen the statistics and know…
How many times have you heard the old adage, "The customer doesn't want a drill, he wants a hole in his wall"? While I may disagree with parts of that phrase, one thing is for sure... if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.
You know, it's very odd. Many business owners sit back and wonder why their customers are "so hard to get along with". They constantly demand more and more. They ask for special consideration under certain circumstances and they always want you to bend the rules.
Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isn't that they don't know their business or provide high quality products and services, its that they don't know…
