Archive
The List Is The Thing
Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the…
Part of the
network
network
STOP! Don’t Click That Link!
I have a question. Why is it that most people will not click a link to buy a product or service if they suspect it is an affiliate sale? All those who are resellers in affiliate programs try extremely hard to disguise or hide links that may even appear to be related to affiliate programs for this very reason. They've seen the statistics and know…
To Increase Your Advertising Effectiveness – Stop Selling!
How many times have you heard the old adage, "The customer doesn't want a drill, he wants a hole in his wall"? While I may disagree with parts of that phrase, one thing is for sure... if you want to increase your advertising effectiveness, you have to stop selling what YOU want the customer to buy and start solving his problems.
Your Customers Want What You Want
You know, it's very odd. Many business owners sit back and wonder why their customers are "so hard to get along with". They constantly demand more and more. They ask for special consideration under certain circumstances and they always want you to bend the rules.
Get Business Now: Play by the Marketing Rules
Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isn't that they don't know their business or provide high quality products and services, its that they don't know…
How To Make Your Web Site Profitable! Six ways you can turn visitors into buyers!
I do a lot of surfing. I don't do a lot of bookmarking. For a site to earn a position on my favorites list, it has to meet a few of my "must have" requirements.
