Your Customers Want What You Want

You know, it's very odd. Many business owners sit back and wonder why their customers are "so hard to get along with". They constantly demand more and more. They ask for special consideration under certain circumstances and they always want you to bend the rules.

Get Business Now: Play by the Marketing Rules

Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only achieve middling results. The problem isn't that they don't know their business or provide high quality products and services, its that they don't know…

Advertising Secrets I Learned From The Kirby Vacuum Cleaner Man

I was just sitting here at my computer (as usual) when my husband walked in and announced, "There's a man here to see you". What? I wasn't expecting anyone. "Who is it", I asked. "Some guy who wants to speak with my wife." OK, my husband was home so I knew I was safe. I ventured outside to see who it was.

Profitable Target Marketing: 6 Lessons from Major League Baseaball

Does your business struggle with profitable online marketing? If so, you are not alone. Attracting the right customers to a site and keeping them coming back - while also turning a profit - can be a challenge. Consequently, I'm always on the lookout for ways to demonstrate profitable online strategies.