Archive
10 Steps To Better Sales Copy
You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned…
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Customer Service is 10% Aptitude and 90% Attitude
Here's a rhetorical question. Have you ever dealt with the employee at a company who obviously didn't care one ounce whether your problem got solved or not? Of course! Everyone has. How did that make you feel? No doubt, you were aggravated, frustrated and disgusted. You probably just wanted to say, "Can I talk with somebody who cares just a little bit?!"
The Advertising Balancing Act – Copywriting vs. Placement
Have you ever noticed that no matter which "advertising guru" you listen to, something always seems to be missing? That's because something IS missing! Advertising is a mix... not a one-item shopping list. There is a combination of elements at play that make advertising work. Leave one of those elements out and you are likely to see poor results.
Case In Point: Article Promotion Is Not Just For Ezines
Almost everyone on the 'Net is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watson's Streetworks http://www.watsons-streetworks.com) has found a way to get some "free ink" in national paper magazines, too. No... not press releases - full-length articles.
Branding – It’s More Than Just Your USP
When you mention the word "branding" most people automatically think of USP (unique selling proposition). The overall - and incorrect - perception of a brand is that it simply consists of the statement you use to define what you do. Slap your USP on every advertising piece that goes out the door and - tah dah - you're branded! Not even close.
But I Don’t Want To Change!
You have to be in the right frame-of-mind to work at home successfully. You must be able to "go with the flow" when the winds of business change. Keeping things fresh and different will help you stay ahead of your competition, and to prosper in the long run.
