How to Build Sales With Extended Benefits

An area that can become profitable for many businesses in building the offer within sales copy is selling (or "upselling" customers with) extended services, products or packages, also often called the "extended warranty."

4 min read Archive

Customer Service is 10% Aptitude and 90% Attitude

Here's a rhetorical question. Have you ever dealt with the employee at a company who obviously didn't care one ounce whether your problem got solved or not? Of course! Everyone has. How did that make you feel? No doubt, you were aggravated, frustrated and disgusted. You probably just wanted to say, "Can I talk with somebody who cares just a little bit?!"

2 min read Archive

The Advertising Balancing Act – Copywriting vs. Placement

Have you ever noticed that no matter which "advertising guru" you listen to, something always seems to be missing? That's because something IS missing! Advertising is a mix... not a one-item shopping list. There is a combination of elements at play that make advertising work. Leave one of those elements out and you are likely to see poor results.

3 min read Archive

Case In Point: Article Promotion Is Not Just For Ezines

Almost everyone on the 'Net is familiar with ezine article promotion. However, Business Essentials subscriber Steve Watson (of Watson's Streetworks http://www.watsons-streetworks.com) has found a way to get some "free ink" in national paper magazines, too. No... not press releases - full-length articles.

4 min read Archive