10 Steps To Better Sales Copy

You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder why your cash register isn't jumping. You know you've got a good product or service. What's the problem?

5 min read Archive

Nine Tricks to Reduce Your Data Transfer Costs (One is a BLOCKBUSTER!)

They say that a picture is worth 1000 words, and in the world of the Internet, where your web host charges you for the amount of data transferred from the server to your customers, that is very literally true. Some site hosts promise unlimited data transfer (at least in theory), but most providers charge huge fees if you exceed some predetermined limit. When pictures take…

4 min read Space

Ezine Advertising Choices……..Part One

Since I started marketing online I've offered everything from air freshners to zip programs. I started out with no clue whatsoever. I went to all the free classifieds and FFA sites I could find. If it was available and in my budget I tried it all. Now, eight years later and a better idea of what works for me, I use Ezine ads to get…

2 min read Archive

How to Build Sales With Extended Benefits

An area that can become profitable for many businesses in building the offer within sales copy is selling (or "upselling" customers with) extended services, products or packages, also often called the "extended warranty."

4 min read Archive