Ezine Advertising Choices……..Part One

Since I started marketing online I've offered everything from air freshners to zip programs. I started out with no clue whatsoever. I went to all the free classifieds and FFA sites I could find. If it was available and in my budget I tried it all. Now, eight years later and a better idea of what works for me, I use Ezine ads to get…

How to Build Sales With Extended Benefits

An area that can become profitable for many businesses in building the offer within sales copy is selling (or "upselling" customers with) extended services, products or packages, also often called the "extended warranty."

Customer Service is 10% Aptitude and 90% Attitude

Here's a rhetorical question. Have you ever dealt with the employee at a company who obviously didn't care one ounce whether your problem got solved or not? Of course! Everyone has. How did that make you feel? No doubt, you were aggravated, frustrated and disgusted. You probably just wanted to say, "Can I talk with somebody who cares just a little bit?!"

The Advertising Balancing Act – Copywriting vs. Placement

Have you ever noticed that no matter which "advertising guru" you listen to, something always seems to be missing? That's because something IS missing! Advertising is a mix... not a one-item shopping list. There is a combination of elements at play that make advertising work. Leave one of those elements out and you are likely to see poor results.