Yahoo! To Buy Overture

The Biggest Mistake Copywriters Make

Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.

Some feedback on the feedback issue

Whether we're in the supervisory or in the subordinate role, we all get confronted with feedback at work one time or another. If the feedback is positive, matters are fairly easy to handle: Everyone likes receiving a compliment for a job well done, while giving a compliment is not a bad experience either

You’ve Got To Be Joking!

I don't know about you, but I get a lot of joke stuff arriving in my email. I've got one buddy in particular who hardly lets a day go by without sending something.