How Did My Site Come Up In THAT Search?

I have been checking my site statistics regularly and find searches made for something NOT found at my sites! My freebies site at http://doubleii.com/free.html regularly was hit by people looking for "free razors" - which I did not provide at the site! People landed on the site, looked and left, probably wondering why they were sent there!

2 min read Archive

My Eight-Step Formula for Writing Long Copy

A lot of people ask me how I write copy. Of course, there's way too much information to squeeze into one article. But I can offer you a basic look at my methodology by giving you a short list of the eight steps that I take.

6 min read Positioning

Domain Names Explained

So you want a domain name... You want your very own "yourcompany.com" Internet identity. You want to stamp it in your business cards, brochures, and all your marketing communication vehicles. And you want it know. Problem is: you don't know where to start. Let's start from the beginning.

4 min read Archive

Lessons in Creating a Productive Dialog with Consumers

*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca Cola Corporation

6 min read Sales