Domain Names Explained

So you want a domain name... You want your very own "yourcompany.com" Internet identity. You want to stamp it in your business cards, brochures, and all your marketing communication vehicles. And you want it know. Problem is: you don't know where to start. Let's start from the beginning.

Lessons in Creating a Productive Dialog with Consumers

*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca Cola Corporation

Headlines That Pull, Persuade and Propel!

When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.

Make Your Small Business Look Big

Our business friendly culture, the improvements in communications, and the abundance of Internet resources have all combined to make it possible even for a garage-based one-man-show to look as professional as the largest corporation. You should take advantage of all available options to develop a professional image for your business.