Discussing vs. Sending Price
In addition to connecting price to value, to help you justify your pricing there are a few more guidelines to follow when it comes to positioning pricing: don’t just send it, consider how you position it.
Rising Above The SEO Reputation
How many times have you seen an article referring to SEO (search engine optimization) as a “Black Art” or “underhanded”, “manipulative”, “sleazy”, “deceptive”, “sneaky” etc. I could go on and on but you get my drift. The thing is – our industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth.
Continuous Performance Testing with JUnitPerf
Performance tuning software is like a wicked game of Twister. You end up using arms and legs to keep the performance knobs in perfect harmony. And just when you think you’ve got it all under control, tweaking code or changing the runtime environment can send performance into a death spiral. In this article we’ll learn how to tune with more confidence and less stress by writing automated performance tests that tell no lies.
Text vs Pictures: Shedding Light on the Debate
What’s more important to your web site: pictures or text? If you have an ecommerce web site, you need the answer to that question. Your profits depend on it.
Tips for Good Business Writing
You can contribute significantly to your business’ success by developing your writing skills.
If you’re operating a business, eventually you will be required to write a business document. It could be a business letter, a business proposal, a business plan, a marketing strategy, copy for your web site, a white paper, a job description, an inter-office memo, a Board report, a press release, or?
Six Ways to be Responsible to Your Business
This week someone asked me to identify how I was being irresponsible to my business. My first reaction was denial. I am not irresponsible. I work long hours. My middle name could be “Responsible”, for goodness sake.
Preventing e-thrombosis: Keeping Healthy Through Inconvenience
Are you at risk of developing e-thrombosis?
The 5 Most Common SEO Mistakes
Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of “optimized” sites that use search engine optimization (SEO) techniques that are just plain WRONG.
Deliver Profits With Direct Mail
If you are in business, you might want to consider using direct mail to find new customers or drum up more business from your existing ones. If using a print broker or a direct mail agency isn’t within your budget, you might opt to do the mailing yourself.
Pop-Up Ads Driving You Crazy?
Being deluged with those annoying “pop-up” ads while surfing the Internet? You may actually be the victim of having “spyware” installed on your computer. This “spyware” is causing you to receive many of these pop-up ads.