Understand Trends that Impact Your Bottom Line

Understanding consumer trends is essential to knowing how and what to market. Far too often businesses go about developing products and services without considering what is happening in the market place, nor what might happen in the future.

How Did My Site Come Up In THAT Search?

I have been checking my site statistics regularly and find searches made for something NOT found at my sites! My freebies site at http://doubleii.com/free.html regularly was hit by people looking for "free razors" - which I did not provide at the site! People landed on the site, looked and left, probably wondering why they were sent there!

My Eight-Step Formula for Writing Long Copy

A lot of people ask me how I write copy. Of course, there's way too much information to squeeze into one article. But I can offer you a basic look at my methodology by giving you a short list of the eight steps that I take.