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In "Why Pop-Ups are Pop-Bad", we looked at the pitfalls of pop-up advertising, the most significant of them being the way Internet…
Almost always, online publicity means global exposure, whether your business is based in Peoria, Illinois, Perth, Australia, or Paris, France. When your marketing or publicity copy will appear on the Internet, you need to take conscious steps to ensure that your news makes sense to readers from far corners of the world. In news releases or your online media center, here's how to clue in…
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Keywords and META tags can dramatically improve your search engine ranking. It's important to learn keyword strategies and spend time writing descriptions and page titles. You will need them when submitting your site.
While the submission process may feel like second nature to experienced writers, it's easy to forget that newcomers aren't aware of the specific procedures. And since everyone can benefit from a refresher course now and then, here's a rundown of the steps:
When it comes to selling online, one thing is certain: a small focused website that features just one lead product will far outsell a big website that features lots of products and links.
