TV Ad Estimates from Google
It appears that television advertising is following a different trend than many have expected. Advertising Age is citing data from a recent study (due out soon) from Nielsen indicating that its doing better than ever. Some may find this a bit surprising with the increasing popularity of DVRs and online video.
Celebrity Special: Search Highlights And Oscar Clips
Considering what’s going on in the world – financial collapses, mine disasters, North Korean missile announcements – celebrity-related matters may be of less importance than ever. But they’re certainly holding people’s interest – perhaps we can all use the distraction – and Hitwise and YouTube recently acknowledged the issue.
Defamer Now Part of Gawker
At the end of 2008, it was announced that Consumers Union, publishers of Consumer Reports was acquiring Consumerist.com from Nick Denton’s Gawker Media. Gawker has now dropped its Defamer.com site as its own entity and rolled it into Gawker.com as the site’s "column from Hollywood."
Landing Pages: Think Simple, Think Specific
It took a long time for big companies to enter the world of search marketing, and once they did there was sudden fierce competition for the moms and pops out there eking it out online. Now, as then, those same moms and pops can outmaneuver the big boys by capitalizing on bigger company weaknesses. Today’s advantage: landing pages.
Vint Cerf Talks Up Future of the Internet
The Internet has come a long way in 30 years, but it is still very much in its infancy. Vint Cerf, Google Vice President and Chief Internet Evangelist, who in a former life was one of the principle minds behind what we know as the Internet today, is looking far beyond just the next thirty years. He’s thinking about the next thousand years.
How to Build Display Ads with Google
Google has crafted several new videos to help users better understand the process of creating display ads using Google AdWords. They’ve had two videos on the process since October, but have now released four more.
The first one is simply on accessing the feature in AdWords in the first place:
YouTube Introduces Collaborative Annotations
Today YouTube introduced collaborative annotations. Now you can give your friends the opportunity to write stuff that pops up throughout your video.
To enable collaborative annotations:
Et Tu, Lamar?
In 2008, an obviously important election year, 30 bills were introduced to Congress aimed at protecting children online; all of them failed. This was after years of attempts, at least one of which was overturned by the Supreme Court, to pass similar legislation, some of which sought to make it illegal for adults even to pretend to be underage in pornographic material.
Netflix Opening Up Access
Netflix, the movie rental service that recently hit a milestone of 10 million subscribers is now making deals with movie sites to give users quick access to their Netflix queues from these places.
Compete Confirms Tiny Chink In Google’s Armor
Due to the recession, the idea of a 0.3 percent drop sounds like nothing at all; plunges of 5, 10, and 20 percent are the norm now. Still, Compete has released its description of the search market in January, and the report’s sure to turn a few heads with that exact figure.