network
Last week's editorial about good customer service, especially online, brought quite a few comments from you. Some were good. Some were bad.…
One of my students made me realize something important. In fact, his point was so well made because he drove it home using the very idea he was illustrating. While his comment was general in nature, I realized how beautifully it applied to copy ... Particularly web copy.
Without question, people are getting more and more tired if not annoyed of searching through mountains of irrelevant search results. Today. we are bombarded with so much information that the Internet, which is supposed to simplify our lives, is doing the converse. On the other hand, niche-based portals (i.e., vertical portals or "vortals") promise to save the day.
A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements: it must be 1) captivating (it captures the reader's attention), 2) riveting (it pulls her into reading further) and 3) engaging (it calls her to act).
Shall I Tell You How It's Done? I know what works. It's taken years of banging my head against that virtual wall, but I now know how to sell fine-art prints over Internet. I' ll be happy to share my findings with you. Shall I tell you how it's done?
"Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Robert Frost
