Archive
“Your E-zine Promotion Checklist”
While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which…
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Marketing With a Lead Generation Sonar
A common mistake online businesses make is when they attempt to market their company, web site or product through institutional marketing methods. Institutional or conventional marketing is the kind that simply says "I'm open for business." It really doesn't do much. In essence, it simply advertises the mere existence of a business or web site -- it does not direct its audience in a clear,…
The Number One Reason For a Web Presence
Someone once asked in the Marketing Challenge Private Site's discussion forums, "What's the number one reason a business should have a web presence?" This is a fascinating question because, very often, many businesses (particularly with those I've consulted in my practice) have no clue as to why they are online. Yes, it is a new medium that's affordable, more effective and wrought with opportunity --…
Focus on What’s Great About Your Use of Time
Focus on What's Great About Your Use of Time Do you have too much to do and not enough time to do it? If so, you need to spend your time more effectively. So, where do you start? You need to ask yourself, what is an effective use of your time? What time management system are you going to follow? Well, as time can't be…
Quick Copy Critique Cases
Here are two short copy critique transcripts taken from questions I've answered over the years. Of course, my Power Prescription critique consultations are much longer than these, but at least you get a bit of a flavor of the type of answers I give (and maybe learn a thing or two).
Three Things You Can Learn from the Lunar Real Estate Boom
Today I received a very odd email. I got a real long laugh out of it, yet I thought keeping the message could serve real purpose in helping me deliver my message to you.
