network
Someone once asked in the Marketing Challenge Private Site's discussion forums, "What's the number one reason a business should have a web…
Search engines change all the time, and many of them now charge for the privilege of including your website. So, people often ask me how to gain traffic, beyond search engines and with little to no cost. There are two methods that I've used consistently to attract thousands of hits to my website at virtually no cost.
Last week's editorial about good customer service, especially online, brought quite a few comments from you. Some were good. Some were bad. While the good praised the efforts of those companies offering superior service, some were critical.
While it is immensely important to create an abundance of website traffic, tracking and analyzing your website circulation is of equal importance. All astute marketers understand this concept and love tracking to a fault.
Do you know from which angle your visitors are coming?
The shift that marketers are making from institutional marketing to what I call "directional" marketing is a rather interesting one. While the most notable reason is the fact that the Internet expands one's target market and increases the sales potential, more often than not it is also the fact that it is arguably more cost-efficient than any other medium.
