Visitors Are Not Created Equal

Last week's editorial about good customer service, especially online, brought quite a few comments from you. Some were good. Some were bad. While the good praised the efforts of those companies offering superior service, some were critical.

Don’t Leave Them Standing in Their Tracks

While it is immensely important to create an abundance of website traffic, tracking and analyzing your website circulation is of equal importance. All astute marketers understand this concept and love tracking to a fault.

To Brand or Not to Brand?

The shift that marketers are making from institutional marketing to what I call "directional" marketing is a rather interesting one. While the most notable reason is the fact that the Internet expands one's target market and increases the sales potential, more often than not it is also the fact that it is arguably more cost-efficient than any other medium.