network
Here are two short copy critique transcripts taken from questions I've answered over the years. Of course, my Power Prescription critique consultations…
While it is immensely important to create an abundance of website traffic, tracking and analyzing your website circulation is of equal importance. All astute marketers understand this concept and love tracking to a fault.
Do you know from which angle your visitors are coming?
The shift that marketers are making from institutional marketing to what I call "directional" marketing is a rather interesting one. While the most notable reason is the fact that the Internet expands one's target market and increases the sales potential, more often than not it is also the fact that it is arguably more cost-efficient than any other medium.
There is absolutely no doubt. Network marketing is now attracting a new type of person. The wave of new style network marketing is having an unprecedented appeal to professional business people.
One of my students made me realize something important. In fact, his point was so well made because he drove it home using the very idea he was illustrating. While his comment was general in nature, I realized how beautifully it applied to copy ... Particularly web copy.
