Ready Aim Did I Say “Aim”?

If your web-based business solves a specific problem, then your chances of online success are good -- this is not a facetious statement because you'd be surprised to know how many businesses go online with no clear objective whatsoever. But in order to increase those chances, an immensely important step in marketing effectively online is required -- targeting.

5 min read Demographics

Should I pay per click or use SEO?

Your website is a business. Every visitor you get has a cost. You might say that search engine traffic is free, but it took you or your SEO firm a lot of time and potentially a lot of money to generate it. The fact is that even when people make what they think is an informed keyword decision for a given page, it's usually not…

3 min read Archive

Outlook 98 Concerns

Hi Carey, My windows 98 appears to have changed. For example when I'm in "my documents" and right click on an item the menu does not allow sending to a mail recipient and if I go to the file menu it does not have that option either. Any answer would be greatly appreciated. Dale

3 min read Associations

Tests, Trials And Triumphs

The Internet offers a lot of opportunity -- mainly consisting of three areas: The opportunity to make money, save money and test. But it has been my experience that a lot of people seem to focus on the first one alone. They want to make a lot of money with the web. Admittedly, it is possible (I've encountered a few Internet millionaires and some of…

5 min read Archive