So, What’s in it For Me?
In the past, I often declared that the Internet is not a communications medium. It's much more than that. I'm not alone…
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In the past, I often declared that the Internet is not a communications medium. It's much more than that. I'm not alone…
Strangely, after it has proven itself to be a leading marketing tool, ezine publishing is still one of the most underutilized online business building methods. Beyond the fact that it is efficient and cost-effective, the intimacy of email provides ecommerce merchants with an extraordinary advantage over offline, more traditional forms of marketing communications.
If your web-based business solves a specific problem, then your chances of online success are good -- this is not a facetious statement because you'd be surprised to know how many businesses go online with no clear objective whatsoever. But in order to increase those chances, an immensely important step in marketing effectively online is required -- targeting.
Your website is a business. Every visitor you get has a cost. You might say that search engine traffic is free, but it took you or your SEO firm a lot of time and potentially a lot of money to generate it. The fact is that even when people make what they think is an informed keyword decision for a given page, it's usually not…
Have you wondered why movie stars and models are such effective spokespeople?
Hi Carey, My windows 98 appears to have changed. For example when I'm in "my documents" and right click on an item the menu does not allow sending to a mail recipient and if I go to the file menu it does not have that option either. Any answer would be greatly appreciated. Dale